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Not Time to boycott KFC.

[Correction:   Brendan is right (see comments).  I completely misread the story.  It’s an indigenous South Korean business; KFC was only mentioned as a potential competitor, but one with no actual reported interest in North Korea.  My apologies.]

You have to just love how predictable a certain, shallow class of journalists can be.  If you so much as suggest putting an Delimanjoo stand or a Wondoo Coffee machine in the Koryo Hotel, the journalists will flock to you, lavish you with free publicity, declare the Grand Opening of North Korea for the hundredth time this decade, and competely miss the irony of anyone doing so in the land of trickle-up economics, where half of the population is stalked by famine.  

According to this piece in the Washington PostKFC’s [corrected:  a South Korean fried chicken franchise] is about to move into Pyongyang, although his hosts have insisted on some linguistic and stylistic changes to the packaging.  I wonder if it will end up something like this (click to enlarge):

colonel-sanders-kfc-kentucky-fried-chicken-kim-jong-il-parody.jpg

Funny, I always thought the South Korean version of Colonel Sanders came out looking a lot like Ho Chi Minh

KFC is a division of Pepsico.  I’m not sure what if any connection this enterprise will actually have with KFC itself, although I have to imagine that KFC’s lawyers wrote a franchise contract that gives them control over the use of its formulas and processes, or the establishment of other chicken businesses.  You can contact their corporate offices with your WTF? inquiries here.

With so many journos who report about North Korea – and then move on – their view of the story is unsurprisingly superficial.  Some probably don’t even know that such places as Camp 22 exist, which means they have no business reporting on North Korea at all.  Or, they might be unconcerned about the idea of supporting a regime that would run such a place.  Or maybe they’re doing her best to help Kim Jong Il keep the place a secret.

My deepest thanks to whoever created that image and saved me several hours of photoshopping.  Eventually, there will be no need to create new content because everything will already be pre-made and posted on the Internet.  I mean, what are the odds that someone would already have done that?

Knickerbocker said,

December 7, 2007 @ 3:31 pm

This is a bold business move—open a franchise where people have no money, no chance of advancement ever, and where the free world will revile you for being a public relations pawn. Good job, Pepsico! Here are some taglines they may want to consider:

“Pepsi. The only choice allowed for the new generation.”

“Pepsi: Coke adds Life, so we decided to go the other direction!”

“Pepsi: The Official Refreshment of Camp 22″

“Diet Pepsi: 1 Calorie, but No Uranium!”

“Pepsi: The one thing all six parties could agree on!”

“KFC: Finger-breakin’ Good!”

“KFC: Fried in that Sea of Fire we’ve been talking so much about”

“KFC: More food in a bucket than in the entire country!”

“KFC: Made from generous portions of a secret ingredient called FOOD”

“KFC: Delicious Chickens that are Tortured, then Fried!”

“KFC: Made from a recipe from a US Colonel Collaborator Pig!”

Brendon Carr said,

December 7, 2007 @ 9:07 pm

I hope you don’t boycott KFC. The chicken franchise opening in Pyongyang is “Matdaero” — a South Korean indigenous franchise.

Brendon Carr said,

December 7, 2007 @ 9:14 pm

Actually, I’m shocked that you missed that point, Joshua. Read the story again: The chicken king Choi says “Better my South Korean franchise than KFC,” standing before his very un-KFC logo. I look forward to the retraction.

Brendon Carr said,

December 8, 2007 @ 3:17 am

Oh, and KFC is not a division of PepsiCo. Together with Pizza Hut, Taco Bell, Long John Silver’s, and A&W All American Food, KFC is a Yum! Brands restaurant. It was spun off from PepsiCo 10 years ago.

Joshua said,

December 8, 2007 @ 8:05 am

Yes, and I lined that part out already, so no bonus points for you. I do appreciate you catching the error.

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