That’s funny. My watch says it’s time to expropriate your watch.

How many kids could you feed for one of these?

SEOUL, Oct. 29 (Yonhap) — Luxury Swiss watches have recently gone on sale at a new store in North Korea, a pro-Pyongyang newspaper in Japan said Saturday.

“Pyongje Co., a dealer for Swiss watch brands Longines and Tissot established in April, is selling their watches at a store in downtown Pyongyang,” Choson Sinbo said in its Internet edition.

North Korea had previously purchased watches in Switzerland for use as special rewards for Workers’ Party cadres and people of merit. Experts say the company is likely to serve as the official distributor of the watch brands in the communist state in the future.

The company is believed to have links with the Pyongsu (Pyongyang-Swiss) Joint Venture Co., a joint venture launched in July between Pyongyang Pharmaceutical Co. and Swiss drug company, Inter-Pacific Holding Corp.

Swiss watches are known to be greatly popular in North Korea, with 240 million South Korean won (US$230,000) worth of Swiss watches imported by the communist state in the first nine months of this year.

Just a reminder–the World Food Program appealed for new donations to feed 6.5 million hungry people in a country property, power, and privilege is strictly controlled by the regime. Someone will die so that someone else in North Korea can wear a Longines watch.

I can see it now: more signs of reform! Where else on earth would the news media be so credulous as to accept such a characterization? HT: DPRK Studies.